8proof Privacy Policy

Last modified: 8-Feb. 2020

This Privacy Policy describes how 8proof.com collects, uses, shares and secures personal information through its services.
This Privacy Policy describes 8proof.com’s data practices associated with our services (“Services”) and explains how 8proof.com may collect, use, and disclose information when you visit any website, app or platforms that uses our Services.

8proof.com has created this Privacy Policy in order to demonstrate our commitment to privacy.


8proof.com provides digital advertising services for the benefit of our business partners, include our bidding system, which is a web-based, real-time, programmatic technology operating in a marketplace that enables publishers, advertisers and ad networks to efficiently market, buy and sell digital and mobile advertising and ad inventory.

Please note, that these policies differ from 8proof.com’s policies described in this Privacy Policy.

This also allows us and our partners the ability to display more relevant advertising to users and for you to see more interesting and relevant advertisements and content.
8proof.com’s intention is to never collect any information about you that can directly identify you.
8proof.com’s service automatically recognizes that it is the same user (without specifically knowing who you are) if you visit our partner’s site. 8proof.com “knows” it is you because we assign a random unique identifier we call an User ID and in our secure database, we log information about activities of that User ID, only when you use one of our connected services.
Publishers and other clients that utilize our bidding system may also have their own policies that govern how they collect, use, and share data.
Please note, that these policies differ from 8proof.com’s policies described in this Privacy Policy.
Please consult the privacy policies of the websites you visit and/or apps/platforms you use to become familiar with their privacy practices and to learn about any choices that these companies may offer with respect to their information practices.


To opt out from 8proof.com’s tracking simply click the button below.
Please note: opting-out does not mean you will no longer receive online advertising.
It does mean that 8proof.com will no longer deliver ads tailored to your web preferences and usage patterns.

The 8proof.com opt-out tool is cookie-based.

In order for the tool to work on your computer, your browser must be set to accept third-party cookies. If you buy a new computer, change web browsers or delete this cookie, you will need to perform the opt-out task again.

You may also set your browser to block all cookies, including cookies associated with our Services, or to indicate when a cookie is being used by us, by adjusting the privacy and security settings of your web browser. Please refer to the support page of your browser to learn more about how you can adjust your privacy and security settings. You can obtain up-to-date information about blocking and deleting cookies for frequently used browsers via these links:

Browser Type
Chrome https://support.google.com/chrome/answer/95647?hl=en;
Firefox https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences;
Opera https://help.opera.com/en/latest/security-and-privacy/;
Internet Explore https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies;
Safari https://support.apple.com/en-il/guide/safari/manage-cookies-and-website-data-sfri11471/mac;
Edge https://support.microsoft.com/en-us/help/4027947/windows-delete-cookies

  • You may opt-out directly from third-party cookies or other ad-technology trackers through self-regulator services like the Network Advertising Initiative’s (“NAI”) website – NAI consumer opt-out page or the Digital Advertising Alliance’s (“DAA”) website – DAA opt-out page.

You can also erase the 8proof.com opt-out cookie by pressing the button below.

After pressing the button, the 8proof.com system will forget your previous actions on the internet, and your new selection will apply only on your new activity on the internet.


“Personal Information” is defined as any data relating to a living individual who can be identified directly from that data or indirectly in conjunction with other information. It can take the form of a name or address and, now, under new data protection laws in Europe, this can extend to uniquely generated IDs, IP addresses and other “unique identifiers” which do not tell us who a user is in the “real world”.
We cannot identify a user by name or find out where they live, but instead, it gives us and our business customers a picture of the demographic characteristics of a user.


8proof.com does not collect PII (Personally Identifiable Information) but we do collect: “Pseudonymous” data and technical identifiers; and measurement statistics on the performances of 8proof.com’s services.

8proof.com collects data and pseudonymizes it, which means that we are not aiming to identify a person in the “real world”.

Information collected by 8proof.com includes: cookie identifier; general location data about the individual.

8proof.com ensures that no directly identifying information is stored on our platform, by requiring all data to be hashed before collection (i.e. pseudonymized). 8proof.com does not collect the following types of personal data: an individual’s name or data associated with the individual’s physical, physiological, genetic, mental or cultural identity. We do not knowingly collect or categorize users based upon sensitive data or ‘special categories of data’, such as racial or ethnic origins, political or religious beliefs, financial information, precise information about health conditions or treatments or other similar or related information. 8proof.com does not collect any sensitive or special categories of data.

We neither intentionally collect information from, nor target any services to, children under 13 years of age. If we learn that we have collected information of a child under 13, we delete that information as soon as possible.


8proof.com collects the data, and then decides on the specific business use depending on one of the main business activities -

Online advertising: We will use the collected data to make decisions or buy, monitor, or report on the delivery of online advertising for our advertiser via ad exchanges. We may also share performance data (i.e. relating to viewability of the ad, and any subsequent conversion) with advertisers and their representatives in the digital advertising ecosystem. During this process, we may overlay third-party data collected from third-party data providers, to enhance our decision making. We may also use data to target ads on televisions and peripheral devices.
Measurement and Analytics: Once 8proof.com collects data, it is collated and classified in the database in aggregated form, and may be made available via reporting or via the 8proof.com platform for high level trend analysis in an aggregated form. We may also use the data to create analytics about industry trends, or the effectiveness of media.

The collected data may also be transferred in an encrypted format to our vendors and suppliers; including cloud data centers and hosting providers. The data will also be used for specific internal 8proof.com operations including troubleshooting, data analysis, testing, research, and statistical or survey purposes.


8proof.com will never store data for longer than necessary and always in accordance with data privacy laws and regulations. As is the normal practice in the advertising technology industry, we set our cookies to expire after the two-year from the last use of our product.


8proof.com’s platform data may be transferred, processed and stored outside of your state or country (including in the US), where the privacy laws may not be as protective as those where you live.


You have the following rights in relation to personal information relating to you that we may process:

  • You may request access to the personal information we hold about you;
  • You may request that any incorrect personal information about you that we are processing be rectified;
In certain circumstances, you may be entitled to request that we erase the personal information concerned subject to some specific legal reasons we may have to retain certain data relating to you.

We will process this request once we have affirmed that the pseudonymous identifier we hold, matches the information provided by the user. This request can be made and carried via email inquiry at privacy@8proof.com
We will respond to each request within 30 days.

Information shared in aggregated or de-identified form:We may use 8proof.com platform data to create de-identified and aggregated information, such as de-identified demographic information, de-identified location information, de-identified information about the computer or device from which you access digital properties or other de-identified analyses we may create. De-identified or aggregated information is not personal data, and we may use such information in a number of ways, including to provide our services, research, internal analysis, analytics, and any other legally permissible purposes. De-identified or aggregated data may be shared with our advertising customers, business partners, Marketing Partners, and other third parties.


Any personal information that we collect is subject to the version of this Privacy Policy in effect at the time the information is collected. However, we reserve the right to revise this Privacy Policy at any time. If appropriate, we’ll notify you of any material changes to the Privacy Policy by posting them clearly on our website or by sending you an email or other notification if we have your contact information, and we’ll indicate when such changes will become effective.


You can contact our appointed Data Protection Officer at:  privacy@8proof.com
Or at: Intango ltd.,
38 HaBarzel Street,
Tel-Aviv, Israel.